Company News, New Products

Vegan Gen Z Haircare Brand Hair Proud Expands Into CVS

Hair Proud is available in store across 1,000 stores and online at CVS from January 2024.

Author Image

By: Lianna Albrizio

Associate Editor

Vegan Gen Z hair care brand Hair Proud has expanded into CVS. The brand will join in the beauty retailer in over 1,000 doors beginning this month, the company said. “We’re thrilled to see how quickly Gen Zs around the US have fallen in love with Hair Proud. Our partnership with CVS helps us further expand our retail footfall and reach new customers across the US,” said Nora Zukaauskaite, globlal marketing director, Hair Proud. “We are beyond excited to welcome them into our...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters